Privacy & cookies

This privacy policy sets out how BIL Group uses and protects any information that you give us when you use this website.

We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 14th August 2008.

What we collect

We may collect the following information:

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:


We are committed to protecting the security and confidentiality of your personal information by providing you with a safe and secure transaction environment when buying online.

This site uses the most reliable SSL from GeoTrust®. SSL certificates from GeoTrust® are the ultimate online security and trust solution delivering both 256-bit encryption and the True Site™ trust mark providing third-party website identity validation. Sites secured with GeoTrust’s SSL certificates are utilizing the highest level of encryption or security possible.

This means you can rest assured that communications (e.g. credit card numbers) between your browser and this site’s web servers are private and secure when the SSL session is activated. We do not hold any customer financial information (e.g. credit card numbers).

How we use cookies

A cookie is a small file which asks permission to be placed on your device (eg computer, smart phone etc). Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your device or any information about you, other than the data you choose to share with us.

We use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as Google advertising cookies) to provide us with information on how the web site is used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We use this information for statistical analysis purposes only.

We’ve also implemented the following Advertising Features within Google Analytics:

1) “Display and Search Remarketing” which enables us to re-engage with visitors via anonymised lists built by cookies or mobile-advertising IDs.

2) “Demographics and Interest Reports” which collates anonymised information from logged-in Google accounts to help us better understand our visitors.  Again we’d like to highlight that this information is anonymised by Google – we cannot see information related to individual users. For example we can tell that X% of our visitors are in a certain age range – ie broad information only.

You can can opt-out of Google Analytics Advertising Features via several different methods, including through Ads Settings, Ad Settings for mobile apps, or via the NAI’s consumer opt-out  mentioned below. Google Analytics has its own opt-out here:

Google Ads, Google Ads partners and other third-party vendors may show our ads on sites across the internet and they use cookies to serve ads based on someone’s past visits to our website.

When we advertise online, we may use audience features to help personalise and/or target ads. For example an audience might include “all those who have purchased from this site” using the cookies mentioned above. However, please note this information is anonymised, which again means we cannot identify individual users.

You can opt out of Google’s use of cookies by visiting Google’s Ads Settings here: Alternatively, you can opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page:

or control the use of device identifiers by using your device’s settings:

To sum up, you can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to BIL Group, Porte Marsh Road, Calne, Wiltshire SN11 9BW.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.